IAMS

#askiams

To show that IAMS is dedicated to keeping your pet happy and healthy, we developed a series of videos to help answer people’s most frequently asked questions about their pet. We leveraged the top search queries from dog owner’s on Google, and created compelling (and cute) content to share on social. We also included a hashtag in which consumers could continue to ask questions in the comments and have them answered by an IAMS expert.

I helped concept, research, and write the copy for each video, as well as art direct on set.

CD: Kinney Edwards CW: Shaunah Margaret AD: Michelle Reyes