Biktarvy

For Biktarvy, I helped lead the creative evolution of the “Like No Other” campaign—crafting the consumer-facing story, writing the new brochure and website experience, and scripting a series of brand-ambassador videos that highlight real perspectives from people living with HIV.

Like No Other

ROLE:
Associate Creative Director

AGENCY:
Digitas Health

I reimagined the Biktarvy brochure to feel less like a clinical document and more like a guide someone could actually connect with. I turned dense clinical language into clear, honest conversations, built a narrative flow that reflects real patient questions, and worked collaboratively with strategy, design, and medical reviewers to ensure every claim was accurate, accessible, and true to the “Like No Other” ethos.

Wellness in Motion

ROLE:
Senior Copywriter

AGENCY:
Rauxa

We created a series of 12 stop-motion videos for Blue Shield of California, designed to stand out on social media and connect with senior citizens in the state. These fun, vibrant ads covered wellness topics inspired by The Blue Zone—like how blueberries can help prevent illness, or why pet owners might live longer—and drove viewers to Blue Shield's content hub.

I partnered with my art director to concept the idea, pitch it to the client, and oversee production. On set, I worked closely with the stop-motion artist to ensure every frame was perfect and met client expectations. The result? A campaign that cut through the noise and got people clicking.

Brand Ambassador Videos

For Biktarvy’s brand-ambassador videos, I wrote scripts and interview prompts that helped real people open up about their journeys. My focus was on making the stories feel natural and true to the “Like No Other” vibe: real voices, real moments, real impact.